Ficha técnica
Client: Unilever
Brand: Axe
Campaign: Axe – The Power of Sweetness
Global Brand Director: Caroline Gregory
Global Brand Manager: Francisco Cevasco
Global Brand Manager Assistant: Florencia Villar
Global Lead Social: Claire Linturn
Regional advertising producer Unilever: Attilio Gianfrancesco
Lead Agency: Lola Mullenlowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: Dante Zamboni, Jorge Zacher
Social Creative Director: Maria García Campos
Creative Team (Dog/Baby): Augusto Callegari, Pedro Mezzini.
Creative Team (Bear): Josefina Mateo, Ezequiel Scarpini
Social Media Manager: Ana Tejeiro
Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez, Rodrigo Muñoz
Global Business Director (IPG): Federico Duberti
Managing Director: Tom Elliston
Account Director: Carlos Solchaga
Account Manager: Paula Portela
Head of production: Felipe Calviño
Producer: Marina Saro
Production company: CZAR
Director: Lionel Goldstein
Executive Producer: Eurydice Gysel
Producer: Lander Engels
DOP: Grimm Vandekeckhove
Service Production: Tickle
Post Production Coordinators: Bieke De Keersmaecker
Music Company: Big Sync Music
Global Head of Search & Licensing: Lisa James
Senior Music Supervisor: Alicia Leinot
Title: El poder de una fragancia